Continuing their legacy of delivering the best supplies in every product category, Danish brand Selected has now extended their offering in the 100% organic, co-ed category.
The brand has unveiled its latest edition, Selected People, that will offer products made from unconventional, recycled organic fibres like Lyocell, Modal and Cupro. It will be following a muted colour palette of pastel colours majorly using light grey, sky blue, blue-grey, greige, sea green and salmon pink. Following the Nordic contemporary style, the garments produced will be daring, and have elaborate detailing and colour prints matched with subtle clean lines.
The highlight of this label is an exclusive collarless men’s shirt with a blue-grey cotton patchwork. It has a women’s duplicate in a shirt dress in a similar material.
The outfits have been designed in association with the London department store, Liberty. Not only the fibers, but the sundry accessories too are sustainably sourced, with recycled yarns and nut-based buttons.
Selected is a premium positioned brand offered by Bestseller A/S. The price range varies from €100 and €120 for shirts and between €130 and €170 for trousers, slightly higher than the Selected Homme and Femme labels. The ‘Selected People’ will be introduced at trade shows in New York and Las Vegas. The company owns brands such as Vero Moda, Jack& Jones, Only, Mamalicious and Outfitters Nation etc.
