Los Angeles-based fashion brand, the Andrea Lieberman Collection (ALC), has joined forces with technology firm Archive and logistics expert SuperCircle to introduce the ALConscious resale and recycling initiative. This program empowers consumers to buy and sell pre-loved ALC items through the ALConscious peer-to-peer marketplace. Alternatively, they can opt to send in any pre-owned clothing item for recycling through SuperCircle’s reverse logistics platform, earning ALC store credit—even if the item is from a different fashion brand. Notably, this collaboration marks the inaugural partnership between Archive and SuperCircle in powering a branded resale and recycling initiative.
Andrea Lieberman, the Founder and Creative Director of A.L.C., highlights the company’s dedication to the ecosystem, emphasising their community-centric approach and how this program is an extension of that ethos.
Emily Gittins, CEO and co-founder at Archive, expresses enthusiasm for this collaboration, highlighting the integration of technologies with a diverse range of logistics partners to tailor resale programs for some of the world’s most pioneering brands. Archive takes the lead in the resale domain by enabling a broad spectrum of customisable business models, simplifying the launch and expansion of fully branded resale channels for brands.
ALC’s step towards circularity offers customers multiple avenues and incentives to prolong the lifespan of clothing items, contributing to a more sustainable and eco-conscious approach to fashion.
