Evolution 3, a denim manufacturer based in Vietnam that designs and produces for European labels, is all set to launch its own second brand in August 2018.
The new brand ‘Super Vision’ is designed for young cyclists and endeavours to promote the culture of sustainable denim among bikers and cyclists.
Speaking exclusively to Apparel Resources, Marian von Rappard, Owner, Evolution3 averred that the comfort of the denim will inspire the youngsters to give up their cars and get back to bikes and cycles.
He further added that apart from promoting the concept of sustainability, the brand will focus on promoting a healthy lifestyle.
Super Vision will be the second brand from Evolution3 after the much successful ‘Dawn’.
It is worth noting here that Dawn is a young, independent brand that was launched with the intent of having a fair and transparent jeans brand but soon developed into much bigger than that.
Marian says that the company’s continual focus on design and development has helped his brand ‘Dawn’ stand out among its competitors.
Started in 2010, Evolution3 has been focussing on developing their own fabrics using organic cotton and polyester.
