Kolkata-based Silk Affair, offering very high value garments like cocktail dresses, bridalwear etc. is now entering into the US market, which is a new market for them, as this 11 years old company is catering to Europe from day 1. Manufacturing 8,000 pieces per month the company is adding capacity to produce another 8,000 pieces per month. FOB of the company’s products start from 50 Euros and goes up to 120 Euros.
Rajib Dudhoria, Director of the organization informed, “As our buyers in France, Spain and Italy work on season-based orders – summer and winter, while our products are for summer only – so we want to utilize our capacity for the US also. To penetrate this market, we have appointed an agent in New York and participated at the Magic Fair. Sampling is going on for US buyers and within few months first shipment is expected to be delivered. With more capacity, we will be able to cater to newer buyers too.”
The company is expecting normal business this year, but is more positive about the FY 2016-17.
