The Lycra Company has appointed New Delhi-based RADCCO as its exclusive distributor in India, effective 1st February, marking a change in its distribution strategy for one of its key growth markets. RADCCO succeeds SmarText Solutions and will represent The Lycra Company’s entire product portfolio across the country.
RADCCO is a wholesale trading company specialising in textiles and apparel-related products, with an established presence in the Indian market. The appointment is aimed at strengthening The Lycra Company’s reach and customer engagement in India, which remains a strategically important and rapidly expanding market for apparel and fibre solutions.
Alistair Williamson, Vice President for EMEA and South Asia at The Lycra Company, said the company was appreciative of SmarText Solutions’ decade-long partnership in supporting its business in India. He added that the appointment of RADCCO reflected the company’s commitment to the Indian market and its confidence in RADCCO’s industry expertise and customer-focused approach to drive future growth. Williamson said the company was working closely with both RADCCO and SmarText Solutions to ensure a smooth transition, with no disruption to service, support or product availability for customers.
The Lycra Company is a company engaged in the development of innovative and sustainable fibre solutions for the apparel and personal care industries. Its portfolio includes well-known brands such as LYCRA® fibre, COOLMAX® and THERMOLITE®, which are used across a wide range of applications including denim, activewear, intimate apparel, hosiery and personal care products. The company operates worldwide, supplying fibres and solutions to manufacturers, brands and retailers across the Americas, Europe and Asia, with a strong focus on performance, comfort and sustainability.
