Proud to be an Indian manufacturer of polyester buttons, Bhansali Buttons from the house of Multi Button Industries has focused its attention on providing innovative and high-quality indigenous buttons to garment exporters, reducing the need to import such products. The company is striving not only to meet global standards in quality products, but also to meet the norms of sustainable practices. “We are an Oeko-Tex Standard100 class1 and ISO 9001certified company with in-house laboratory that ensures strict quality control measures as per latest chemical and physical standards required by the customer,” says Suresh Bhansali, Managing Partner, Multi Button Industries.
The company has made a major shift in the last two years from doing basic products to being design-driven. “When we started travelling to Europe, mainly to Italy, we realised that to stay relevant it was important to get into a design mode and since then our business model has completely been geared up to follow trends and focus on product development,” admits Suresh. The company now brings out regular collections and its latest innovation is the burnt-out button, which is a first for an Indian button manufacturer. Beside that, Bhansali Buttons has some very interesting buttons like buttons that glow in the dark, rubberised coated buttons, unconventional coloured buttons and other such buttons which are unique to the company.
This pro-activeness has paid well for the company and won them nominations with brands like Mothercare, Orchestra, besides also being a preferred supplier for Decathlon, Walmart, Primark, to name a few retailers. The focus is to work with brands which have good presence with Indian exporters. “With a large volume of readily available buttons in our library and huge sampling section, we give and support sampling requirements of exporters. Our R&D Department analyses feedback from domestic and international markets for the development of new patterns and designs to suit the needs of designers creating collections for upcoming seasons,” shares Suresh. All the creativity is supported by commitment to the environment which means lead, cadmium and phthalate free buttons certified by third-party testing laboratories.
Yet, Suresh laments that despite being an important element to the garment industry, polyester buttons are not registered as a part of the garment industry, but instead as a part of the plastic industry. “We get no value in being a part of the plastic industry, we need to be part of the exhibitions that happen for garmenting, so that we can see what the world is doing and learn from them. The Indian manufacturer of buttons is still very new to the concept of PD and it is important that we are included in delegations that visit international garment fairs so that we can be more aware of market demands and plan our production accordingly,” reasons Suresh. He strongly appeals to the Government to provide more responsive support to develop the accessory segment, as many products are still being imported. “We firmly stand by the Make-in-India concept, but unless we are exposed to what is happening globally, we cannot compete on a level playing field,” adds Suresh.
In the meanwhile, the company has ensured that its factory in Bangalore is flexible enough to supply both small and large quantities for all types of buyers’ demands. As of today, the factory has a capacity to manufacture about 20,000 gross buttons per day and is well-equipped with latest Italian technology from world leaders Bonnetti and Giusi, to produce button sizes from 8 ligne to 100 ligne. The team manning the factory consists of qualified and skilled workforce. “We aim to manufacture the best quality fashion buttons for export and domestic buyers and also help the designers and merchandisers in making their dreams into reality, as today innovation is our strength,” concludes Suresh.
