India’s Ministry of Textiles has partnered with BIBA, an ethnic apparel brand, and unveiled its India Handloom Brand garments at BIBA’s flagship store in the capital, New Delhi. Smriti Zubin Irani, Union Textiles Minister, Alok Kumar, Development Commissioner (Handlooms), and Meena Bindra, Chairperson, BIBA, marked their presence at the launch occasion.
Under the collaboration, BIBA would create apparels using the India Handloom Brand fabrics promoted by the Ministry of Textiles. The new Spring/Summer collection will have pieces with an additional tag of ‘India Handloom Brand’ to certify that the product is made using the quality fabric.
Siddhartha Bindra, Managing Director, BIBA said, “BIBA is proud to be associated with India Handloom Brand. India Handloom Brand’s fabrics are of supreme quality and are environment-friendly. It has been BIBA’s constant endeavour to provide its customers with products of high quality which will glorify beauty, femininity and grace of Indian women.”
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The India Handloom Brand was launched by the Prime Minister of India on 7th August last year in order to promote the branding of high-quality handloom products, with zero defects and zero effect on the environment.
Speaking at the launch, Smriti Zubin Irani, Union Textiles Minister said, “MoT is focusing on promoting and reviving Indian handlooms and Indian weaves. India has a rich textile heritage and that an initiative such as this, wherein brands collaborate with the Government’s initiative, would help weavers and local artisans showcase their works on a wider platform.”
