British apparel retailer Long Tall Sally, which specializes in apparel for women of 5’8” height and above, has unveiled ‘true-to-size’ mannequin based on the exact proportions of the wearer. The mannequin has been created using 3D scanning and printing technology, as the company claims to be ‘industry’s first’… “In an industry-first, we’re now able to see what our collections will look like on a mannequin created from the exact likeness of one of our customers, which is incredibly exciting. Our talented designers pay special attention to the particular fit that taller women need, so bringing a customer to the heart of this process will be invaluable,” elaborated Andrew Shapin, CEO of Long Tall Sally.
Using the latest technology, the company has created a mannequin based on the precise likeness of one of its customers, who stands at 6’0″ and wears a US size 10, measuring 38-31-40″. The mannequin was created using 3D scanners that scanned the entire body and also mapped a mannequin blueprint that matches the measurements and curves of the subject. Further the mapping was divided into sections similar to those of an in-store mannequin, it is then crafted into a solid figure using foam and resin. The mannequin will be utilized at the company’s design studio in London for regular fittings and size checks.
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To-date, the company ordered specialized mannequins for its in-store displays at 6’0″ tall and a size 8 to fit the brand’s sample size. The new mannequin created compares to the ones generally used in the fashion and retail industry, which usually stand around 5’9″ and wears a US size 4, measuring 34″ in the chest, 24″ in the waist, and 34″ in the hips. Long Tall Sally aims to offer clothing with a focus of having every item fit “properly and proportionally” on a tall figure.
Mannequin specialist June Rowe, believes personalisation is the future for the industry, “The 3D scanning of a customer meets the new demand of consumers that are looking for a more ‘real’ reflection of themselves in their shopping experience, as well as a more inclusive and forward-thinking fashion industry.”
