Bombay Dyeing is presently undergoing a restructuring process, which would not only give it a new identity but also expand its existing product portfolio. By early next year, the company is looking at re-launching its textile brand as a home solutions provider by exploring segments beyond bed and bath products.
Apart from creating a different brand identity for its new range, the company is in the process of renovating its 300 odd franchise shops. The company introduced its textile brand by setting up its first franchise operated store in Jeddah in Saudi Arabia recently and would launch more stores in West Asia and the SAARC countries.
While textiles contribute 23% to Bombay Dyeing’s total revenues, the company is contemplating to exploring newer product categories in home décor like home accessories and furniture.
