To believe in yourself and have faith in your abilities, is what has made BDR Products (India) Pvt. Ltd., a small time store on the streets of old Delhi to a nationally recognized name with the brand ‘JYOTI’ for tailoring accessories and sewing notions today. One of its innovations is its measuring tape made from fibreglass thread cast in plastic PVC, which has passed the entire test procedure prescribed to get a certification on accuracy by the Weights and Measures Department. “Fitting is a major issue in the garment industry. It is vital for the industry to be at par with international standards in terms of measurement of sizes, as wrong sizes can lead to rejection of the entire shipment,” says Niraj Jain, Managing Director. The company has setup a manufacturing unit for these measuring tapes and now, with a monopoly in this segment, the company is confident that its brand image will get a huge thrust.
BDR India handles a huge portfolio of products which is also its USP, catering in sewing needles, knitting pins, crochet hooks, dress hooks, tape measure, tailor tape, safety pins, elastics, sewing threads, sewing machine oil, scissors, trouser hooks, hanger, embroidery hoops, buttons, snap buttons, sewing kits, sewing machine parts and sewing accessories. Established by his father Raj Kumar Jain in 1995, the company is now managed by Niraj Jain. Further impetus has come with Niraj’s sons, Tushar and Chintan joining the company.
