Serving the North American market for over a decade, Amann USA has been focusing on the US market through its embroidery applications for the last 20 years. Adding onto its strategic presence in this region, the company in the past 2 to 3 years has started to roll out their industrial and technical sewing threads which were its main focus of presence at the Texprocess 2014. “Our technical bonded products like bonded nylon and bonded polyester have become quite attractive in the US market, mainly because our quality levels lead to very good processing performances, and also good efficiency in the production. Embroidery is our classic field of application, for which we are quite well known here, but now we are really talking about our technical products,” informed Richard Hirsch, MD and Vice president of Amann USA.
With four facilities across America and the main office in Denver, the company has its warehouses in California, Los Angeles, Chicago and Charlotte in North Carolina. Approaching the US market with a strategy entirely different from its competitors in the market, who write orders that take time to deliver or are required to be ordered in full cartons or large quantities, Amann is maintaining ready stock. “We carry large inventories especially in the bonded products, the nylon and the polyester, and also in wide colour range. Because of large inventories we have same day shipment, and maximum two days of delivery time for all customers across the country. Therefore the service is quick, our clients do not have to wait, and we do not require any minimums for the colours as well,” reasons Richard. The company is very upfront on service, supporting its customers on the shop floor in order to work with the people, to see what the application really is like and what more we can do with it.
Being nominated suppliers for known names like Gulfstream, New Era Caps and Louis Vuitton USA, Amann is strongest in the Midwest at the moment. With its Chicago facility being its best strength, Los Angeles is also a good sewing market for the company, which is now developing towards the southeast regions as well. Finding the whole re-shoring trend a bit slow, but a tricky one, Richard says, “Re-shoring is going to be a little bit troublesome for America because we don’t have the skilled labour, and on the technical side trained people for fixing the equipment. So there is a question of how much we can grow and how quickly we can grow.”
However, Richard does agree that re-shoring will cause some additional growth for the company in the next couple of years. “We do see some directions towards it in the backpacks, and bags, which are coming back, doing smaller quantities. A lot of our technical climbing gear is coming back too, so the outdoor market is definitely on a rise,” concludes Richard.
