Online lingerie and lifestyle retailer Zivame has announced the promotion of Dr Kiruba Devi to the position of Chief Operating Officer (COO) and Head of Organisation. The appointment marks a key step in her ten-year association with the company and reflects her long-term contribution to its operational and strategic growth.
In her new role, Dr Devi will be responsible for overseeing Zivame’s business operations, retail expansion, category planning, and organisational development. Her remit will include driving omnichannel growth, improving operational efficiency, and enhancing the overall customer experience. She will also lead initiatives aimed at building internal capabilities and fostering a culture of innovation and collaboration within the organisation.
Dr Devi has more than a decade of experience in the retail and fashion sector, having worked across multiple categories in India’s apparel industry. Prior to this appointment, she served as Associate Vice President and Head of Category Management and Sourcing, where she led the company’s merchandise strategy, sourcing operations, and product lifecycle management. Her efforts were key to strengthening Zivame’s supply chain and developing its product portfolio in the women’s fashion and lifestyle space.
Since joining Zivame in 2015 as Associate Director, Dr Devi has contributed to the company’s transformation from a niche online lingerie retailer to a diversified women’s lifestyle brand.
Founded in 2011, Zivame is among India’s leading intimate wear and lifestyle brands, offering a wide range of products including lingerie, sleepwear, activewear, shapewear, and accessories. The company operates through a strong omnichannel model encompassing its e-commerce platform, mobile app, and a growing network of exclusive retail stores serving customers across the country.
