Xiu.com, a Chinese fashion online retailer has expanded its logistic networks into Europe. It has established offices and built advanced warehouses in UK and Italy to help fashion brands quickly enter China with local supports. Top fashion brands, like Salvatore Ferragamo have partnered with Xiu.com to sell online in China for over 3 years. Ji Wenhong, Founder and CEO of Xiu.com said, “The frenzy passion for fashion from Chinese shoppers is a great opportunity for multinational brands who are seeking global expansion. We have found that the Chinese customers are evolving. The first generation of Chinese online consumers, who are mostly in the ages from 25 to 35 years old, start to pursue a high quality lifestyle and demand for premium products and services. Before, Chinese consumers prefer to shop when they are traveling abroad because the price in overseas stores is much lower.” According to China National Garment Association, fashion has become the largest section of the e-commerce market in China and online shoppers spent US $ 100 billion on buying apparel products from online in 2014, up 42 per cent from the prior year.