American denim brand Wrangler has teamed up with Mattel, Inc.’s Barbie to introduce the exciting ‘Wrangler × Barbie’ collection.
This collaboration seamlessly blends Barbie’s imaginative and playful style with Wrangler’s timeless western design elements, including a pink reinterpretation of the iconic Wrangler back-pocket leather patch.
The collection showcases standout pieces, such as the classic bootcut jean in a barbie pink hue, and the introduction of the first-ever Wrancher Dress Jean designed for women. Additionally, the collection offers a variety of casual and statement pieces, including shirts, dresses, tees, and jackets, all featuring bold colors, and vibrant prints.
The Wrangler x Barbie collection is available for purchase on Wrangler’s website and at select retailers, including Dillard’s, Buckle, Boot Barn, and Cavender’s.
Jenni Broyles, senior vice president, Wrangler, commented, “Particularly through the remarkable expansion of its female product categories over the years, Wrangler has earned a unique position in women’s fashion, offering western style that transcends lifestyles, occupations, economic backgrounds, genres, geographies and generations.”
