Wildcraft India, an outdoor and adventure gear business, has established a strategic partnership with Apparel Group, a well-known international fashion and lifestyle retailer. For Wildcraft, this partnership is a major turning point as it begins to increase its footprint in the Gulf Cooperation Council (GCC).
Through Shop-in-Shop (SIS) partnerships with top retailers, Apparel Group will make the brand accessible to consumers at all consumer touchpoints—both offline and online. Apparel Group intends to list Wildcraft on a number of well-known e-commerce platforms in the digital sphere. The partnership’s primary goal is to create an exclusive retail network spanning the Middle East’s six nations: Saudi Arabia, the United Arab Emirates, Oman, Qatar, Bahrain, and Kuwait.
The objective is to establish a broad, user-friendly network that will increase the accessibility of Wildcraft’s outdoor and adventure products.
“We are thrilled to forge a strategic alliance with the esteemed Apparel Group, a powerhouse in the retail industry. This partnership signifies a pivotal move to position Wildcraft at the forefront of outdoor & adventure gear retail in the GCC region,” said Co-Founder Gaurav Dublish, Wildcraft India.
Neeraj Teckchandani, chief executive officer, Apparel Group shared, “We are excited to embark on this strategic alliance with Wildcraft India. We are confident that Wildcraft’s unique product line will deeply resonate with our customers, further solidifying our position as a leader in the international retail sector.”
