Victoria’s Secret & Co. has raised its full-year outlook after reporting stronger-than-expected sales for the third quarter, signalling renewed momentum for the US lingerie giant.
For the three months ending 1st November, the company posted sales of US $ 1.472 billion, a 9% increase on the same period in 2024 and above its earlier guidance of US $ 1.390 billion to US $ 1.420 billion. Total comparable sales for the third quarter of 2025 grew by 8%.
The brand also narrowed its losses, recording a net loss of US $ 37 million for the quarter, compared with a net loss of US $ 56 million in the third quarter of 2024.
Chief executive Hillary Super said the company was reinforcing its leadership in the global intimates and beauty market, citing the strength of its two flagship brands, Victoria’s Secret and Pink, along with a curated product range, emotive marketing and strong customer focus. She added that its Path to Potential strategy was helping accelerate global expansion, enhance brand distinctiveness and create greater long-term value across the business.
Looking ahead, the company now expects full-year net sales to reach between US $ 6.450 billion and US $ 6.480 billion, up from previous guidance of US $ 6.330 billion to US $ 6.410 billion. For the fourth quarter, Victoria’s Secret is forecasting net sales in the range of US $ 2.170 billion to US $ 2.200 billion, compared with US $ 2.106 billion recorded in the same period last year.
