US-based lingerie and lifestyle brand Victoria’s Secret, has taken a significant step in its Indian venture by introducing its complete women’s lingerie and sleepwear collections on its e-commerce platform dedicated to India.
This expansion aims to make Victoria’s Secret’s full product range accessible to shoppers throughout the country wherein the website has dedicated segments for bras, panties, sleepwear, and lingerie, offering a wide array of styles and sizes to cater to diverse preferences.
Previously, the brand’s Indian online store exclusively offered accessories and personal care items, reserving its innerwear collections for physical stores. This expansion signifies Victoria’s Secret’s commitment to making its products more accessible to consumers recognising the growing potential in the Indian market.
Victoria’s Secret India announced on Instagram, “India, the wait is over. We are absolutely thrilled to bring all your favourites online.”
