Around 70% of men now say they purchase clothing with resale in mind, according to a report by second-hand fashion platform Vestiaire Collective. The figure reflects a shift in shopping behaviour that has already transformed women’s wardrobes and is now reshaping men’s approach to fashion.
Although menswear has long been available on the platform, Vestiaire Collective has announced it is strengthening the segment with a dedicated category. The new section features tailored recommendations, visuals designed specifically for men, and a more personalised shopping experience.
The company’s chief executive, Maximilian Bittner, said in a press release that menswear had become one of Vestiaire Collective’s most dynamic segments. He noted that men were now fully engaging with the luxury resale market, motivated by exclusivity, fairer prices and strong resale potential. He added that the launch marked an important step in the group’s multi-category strategy and positioned it to capture a significant market opportunity.
Vestiaire Collective reported that one in five purchases on its site are now made by men, with menswear listings increasing by 88% over the past three years. Male customers are typically younger than their female counterparts, with 59% belonging to the Millennial or Gen Z generations. Purchases tend to focus on ready-to-wear, although watches and trainers are also in demand.
The most viewed items on the platform include Louis Vuitton bags and trainers, Rolex watches, Moncler jackets, Nike trainers and Gucci bags. While sellers are often Italian, French or British, the main buyers—aside from French users—are based in the United States and Germany.
Beyond luxury staples such as Prada, Louis Vuitton and Gucci, Vestiaire Collective’s male shoppers are also increasingly interested in niche brands and collaborations. Among those drawing attention are Adidas x Wales Bonner, Moncler x Palm Angels, as well as Tudor, Baldinini, Chrome Hearts, Denim Tears, On Running and The Row.
