Missguided, the UK-based multi-channel retailer, has unveiled its new activewear range.
The new range includes sizes 4 to 26 that comprises maternity, tall and petite. Importantly, the new collection features a wide range of products that include jackets, T-shirts, shorts and leggings.
The move is being seen as a part of Missguided’s efforts to further establish its position in inclusive fast fashion.
The new collection hopes to close the market gap on affordable, quality and all-inclusive activewear. While it gives fresh approach to retailer’s core customers, it’s a delight for gym users as well.
Missguided has, notably, approached a new way to style gym wear, combining practicality with the ever-growling trend of casualwear.
Founded in 2009 by Nitin Passi, Missguided aims at selling clothes for 16–35-year-old women. Ever since the launch, the online fashion retailer has grown rapidly in the UK and has now further expanded to USA, Australia, France and Germany. In 2017, it launched menswear brand too, called Mennace.
