Nearly half of UK shoppers (45 per cent) prefer to purchase in-store rather than online (30 per cent), according to new research commissioned by London retail and leisure destination Battersea Power Station, which shows that UK consumers are heading back to the high street.
According to the study, the satisfaction of trying on various designs and sizes (38 per cent) and the ease of visiting several stores in one place (30 per cent) are the main reasons for the notable return to physical shopping.
Additionally, according to the statistics, two-thirds of UK consumers use fashion to feel powerful and confident rather than to keep up with the newest trends, and one-third say that they get the most inspiration for their looks when they shop in-store.
However, 47 per cent of people aged 25 to 34 think that in order to draw in customers who usually shop online, shopping destinations need to provide in-store experiences.
Furthermore, the study revealed a more profound emotional problem: 47 per cent of British customers, including 56 per cent of women, find it difficult to look at oneself in the mirror when trying on clothing.
