Tasva, the men’s ethnicwear brand by Aditya Birla Fashion and Retail Limited (ABFRL) and designer Tarun Tahiliani have entered the online market. Flipkart-owned Myntra will sell their line of suits, jackets, trousers and shirts.
Commenting on the association with Myntra, Sandeep Pal, CEO of Tasva in a statement said, “We have created a strong customer connect and a proven business model with Tasva’s physical and online stores. While our rapid retail expansion continues, we are aware of the huge untapped potential and are excited to make Tasva available to consumers at a much larger scale with Myntra as a digital partner assisting us in bringing quality, stylish and comfortable men’s Indianwear to every corner of the country.”
Padmakumar Pal, Vice President, Category Management at Myntra added, “We are extremely excited for our fashion-forward customer base, who will now be able to access the Indianwear brand Tasva on Myntra. With esteemed designer Tarun Tahiliani being associated with the brand, Tasva has carved a forte for itself in the men’s ethnicwear space, which is one of the fast-growing categories on our platform.”
The brand currently has 21 physical stores spread across 14 cities and sells via its website since its launch in 2021.
