Target, the renowned American retail giant, seems to be focused on remodeling its bricks-and-mortar stores as it recently revealed some pictures of its store updates.
The remodeling of physical stores, in addition to opening new stores, is being seen as a part of the retailer’s promise it had made early this year to invest US $ 4 billion every year for the same.
2021 would, reportedly, see Target planning to give 150 of its locations a major glow-up. The remodeling plan would include adding modern fixtures and providing enhanced shopping experience.
Contactless bathroom fixtures and hand sanitising facilities – in line with all latest health and safety protocols – are other attractions.
Notably, the latest upgraded stores are part of 800 locations that Target has revamped over the course of last 4 years.
In recent years, Target has been putting lots of efforts to revamp its bricks-and-mortar stores. This was evident during the pandemic also, when the retailer used its bricks-and-mortar assets to meet orders and provide contactless fulfillment option.
Here it is important to state that Target’s sales through same-day services (order pick up, drive up, etc.) in 2020 surged by a massive 235 per cent.
At some locations, Target has now started to include its shop-in-shop experiences in association with bigwigs like Ulta, Apple and Disney.
After Ulta opened 100 shop-in-shops in Target stores in late 2020, the retailer earlier this year said that it would roll out mini Apple stores across 17 Target locations.
Target, which is the eighth largest US retailer, has over 1,800 stores throughout the country.