Scandinavian brand Odd Molly, is setting its eyes on the US market, the brand’s recent marketing and social media platform reforms along with retail expansion strategies, say so.
To start with, Odd Molly will first show at MAGIC, one of the most inclusive fashion marketplaces in the US. This will enable them to not only penetrate the specialty store market but also several popular department stores for Spring 2019 season, as per a spokesperson from the company.
Inspired by Los Angeles Skater Girl, the collection to be showcased features assortment of garments from ribbed sweaters and jackets to bikinis and tank tops. It also offers accessories like no-frills baseball caps, towels, shoes, lingerie, robes and sheets are among the offerings.
With four freestanding U.S. stores in Colorado, specifically in Vail, Aspen, Denver and Boulder, it has showrooms and corporate offices in New York and Los Angeles each. They also plan to explore the Europe market and have recently made reformations in their corporate structure to adjust to these expansion strategies.
Commenting about expansion plans, Odd Molly’s CEO, Jennie Högstedt Björk, who shares the role with Sara Fernström said that, “Sara will readjust the business model to an increased digital focus and larger partner network and create opportunities for international expansion in all channels. Sara has a large network of relationships and a solid experience in brand development and complex international restructures with an emphasis on e-commerce.”
Odd Molly is an omnichannel retailer that operates via 60 freestanding stores along with 600 wholesale accounts and distribution centers through 40 countries, all managed by their e-commerce website. Its style boasts of the Scandinavian roots as it is laced with bold colors and unexpected patterns in sportswear, accessories and bedding.
