American clothing and lifestyle brand Supreme expands its retail footprints with the launch of its first store in Seoul, South Korea. The skater-friendly store is a result of Supreme’s collaboration with London’s design studio Brinkworth spanning over 2,273 square feet.
The store’s interior is a mix of art and pop culture showcasing the work of known artists like, Rita Ackermann, Weirdo Dave, and pop culture icons such as Lisa from Blackpink.
The store highlights some of the unique features like the ceiling supporting two speakers, customised by New York’s speaker artist Devon Turnbull, while the building’s top two floors serve as the brand’s local office space.
Supreme made its Asian debut through a partnership with Dover Street Market in Beijing, China. The new flagship in Seoul marks Supreme’s first expansion route in Asia, reflecting the brand’s expanding global influence.
