Montreal-based digital fashion platform, SSENSE that retails a directional mix of luxury, streetwear and avant-garde labels is opening an offline space.
The space makes use of an appointment-based shopping model wherein customers can shortlist pieces from SSENSE’s website or styling app that stock over 20,000 products and visit the Canadian space to try them before they shop for anything within 24 hours. The company will also create a huge team of stylists for assistance via pre-bookings for the same.
Called SSENSE MONTRÉAL, it is a flagship that is not a retail store but a spatial complementary to the retailer’s website that aims to create a seamless online to offline shopping experience.
Rami Atallah, Co-founder and CEO of SSENSE explained, “SSENSE MONTRÉAL is the physical manifestation of everything we stand for at SSENSE. It is backed by 15 years of insights gathered on both ssense.com and our previous retail location and I am confident we have established a blueprint for retail in the future.”
To kick off activities, SSENSE has partnered with artist Arca to host an invite-only live performance ahead of its public launch on May 3. The project is commissioned by Prada, which will be retailing an exclusive four-piece capsule collection from the new space and SSENSE’s website.
Other collaborations in the pipeline include original projects by Virgil Abloh, Moncler, Wales Bonner, DIS, Berlin Community Radio, Heron Preston, Kwaidan Editions, Vejas Kruszewski, and Amnesia Scanner.
In addition, experience-driven additives for the space entails a café that can hold a very specified ‘34’ number of guests, with an ever changing menu and a glass ceiling that offers unobstructed views of the sky.
