Value e-commerce major Snapdeal has announced the onboarding of two new D2C fashion brands – Rangita and Urban Mark on its platform.
Stellaro Brands-owned Urban Mark and Rangita will target the mid-income group from Tier-2 and Tier-3 cities across India.
Saurabh Bansal, Chief Merchandising Officer at Snapdeal in a statement, said “A large cohort of emerging buyers is looking for the reassurance of quality usually associated with premium brands, but at prices that meet their budgets. Snapdeal is focused on bridging this by carefully integrating the two most important criteria for a value shopper – quality and price.”
“Both Rangita and Urban Mark are aligned with this approach, and we are happy to have them on-board ahead of the festive season,” he added.
Urban Mark offers Indo-western apparel items along with footwear and accessories like socks, hankies, belts, amongst others.
Rangita is an ethnicwear brand which sells kurtas, suit sets, dupattas, leggings, lehengas, bottomwear and fashion jewellery.
Stellaro has launched several brands like Hometales, Miyuki, Aragma and Nord on Snapdeal over the last six months and witnessed strong sales growth with its association with the e-commerce platform.
