Reliance Retail has announced the launch of fashion and lifestyle stores under the Azorte brand that will sell mid-to-premium fashion merchandise.
The merchandise, available in the stores, will be a combination of private labels created specifically for the format.
The stores may also stock third-party brands in categories such as perfumes and accessories.
The first Azorte store opened in Bengaluru. The company plans to ramp up the chain’s presence across key markets over the coming months.
Akhilesh Prasad, CEO, Fashion and Lifestyle, Reliance Retail, said “Millennials and the Gen-Z are increasingly demanding the latest of international and contemporary Indian fashion. Azorte offers wardrobe must-haves for the fashion forward customers of new India. The store has best-in-class tech interventions that will enhance the customer journey leading to superior shopping experience.”
Azorte will house the best of global trends and contemporary Indian fashion with an original take on style ranging from western and Indianwear to footwear, fashion accessories, home, beauty and more.
