Reebok is re-establishing itself in India with a new campaign called ‘I am the New’ under the auspices of Aditya Birla Fashion and Retail Limited (ABFRL) in that country. As brand ambassadors, the company has also signed actors Taapsee Pannu and cricketer Suryakumar Yadav.
The key idea of the campaign, ‘Embrace your Unorthodox Spirit and Create Your Own Trail’ has been covered through the life tales of the two brand ambassadors in the campaign starring Yadav and Pannu.
Commenting on the campaign launch, Manoj Juneja, chief operating officer, Reebok, India, said “This campaign is all about cementing the reputation of Reebok and reclaiming our position at the top.”
He also added by saying that the two new brand ambassadors represent the message of empowerment and sport-based self-expression. Reebok is eager to strengthen its relationship with Indian youth and fuel brand growth with their assistance.
