E-commerce sites like Myntra, Ajio, and Nykaa, along with cutting-edge businesses like Newme, Slikk, and Blipp, are all investigating lightning-fast shipping for clothing and fashion.
Snitch, a D2C brand based in Bengaluru, is the most recent to enter the contest. According to its founder, Siddharth Dungarwal, the business this week started a trial experiment for its own fast fashion delivery service in Bengaluru.
Venture capitalists are placing bets on the segment after observing the rush. Slikk just secured US $ 10 million in a round led by Nexus Venture Partners and guarantees delivery in 60 minutes. In order to enter rapid commerce and increase its offline retail footprint to over 100 outlets by the end of 2025, Snitch has raised up to US $ 40 million from 360 One Asset.
As quick commerce companies like Zepto, Swiggy, Instamart, and Blinkit expanded the product categories they delivered, the movement towards faster delivery got underway.
These platforms, which at first concentrated on grocery delivery, teamed up with companies like Jockey, Manyavar, Puma, and Adidas to sell clothing and accessories. However, they were only able to carry necessities like socks, track trousers, gym wear, basic t-shirts, and innerwear. This created an opportunity for fashion-first companies to provide more options with speedy fulfilment.
One of the biggest challenges is staying up to date with ever shifting fashion tastes. According to brands, it’s crucial to predict demand precisely, often even before consumers are aware of their own desires. To stay ahead, a lot of firms are depending on data science teams and proprietary AI algorithms. In order to determine what is likely to trend next, these technologies assist in analysing social media chatter, search trends, and purchasing habits.
