The men’s clothing company Psycho Bunny has opened a flagship store on Roblox, which was made possible by a partnership with Super League and Metaverse Group.
The in-game store, called “Summer Splash,” is located within Resort Tycoon 2, a well-liked Tycoon game with a beach and resort theme that has 2.3 million active players.
Players can get in-game currency in this game by improving their beachside resorts in an effort to draw more guests. Situated on a tropical island, the Psycho Bunny flagship store showcases the brand’s recognisable Pool Floatie along with a variety of vibrant polos from the summer season that are created by customers.
“Partnering with MVG and Super League allows us to blend our brand’s unique identity with the creative possibilities of Roblox,” said Bertrand Cesvet, executive creative director at Psycho Bunny.
With the opening of the Summer Splash flagship store, Psycho Bunny has a special chance to engage Generation Z. Over 7 million brand impressions, 220,000 in-store product interactions, and over 5,000 claimed or sold items were produced by Psycho Bunny on Roblox in the first ten days of its launch.
