Primark, the Irish fast fashion brand, is all set to enter Slovakia.
The new store, which is located at Bratislava, will be brand’s 15th market and 4th in the Central Eastern Europe market.
Earlier this year, Primark had entered Central Eastern Europe by opening a store in Ljubljana, Slovenia.
This new store in Slovakia is an extension to the established EUROVEA shopping centre, which is planned to come up in 2022.
Prior to that, 2020 will see Primark launch outlets in Poland and the Czech Republic as well.
This year Primark is into its 50th year and there seems to be no better moment than now to further its expansion plans.
Therefore, in 2020, Primark plans to also expand to USA by launching new stores in New Jersey and Florida.
