Seattle-based outdoor apparel retailer Filson, is all set to celebrate inauguration of its first store in New England this month. The brand has decided to set up its 3,177-square-foot store at 52 Seaport Blvd in Boston’s Seaport on August 16.
The upcoming Boston store will be second-largest location of the 121-year-old brand after Seattle’s 6,000 square feet store. The brand has been undergoing a rapid expansion. Out of total 17 global stores, the brand inaugurated its 14 stores in the last five year.
A series of grand-opening events are scheduled to mark the opening of Filson’s New England store.
In addition to New England, the outdoor apparel retailer is also gearing to inaugurate its stores in Washington D.C and New York City this summer and fall.
In addition to physical expansion, product increase is also on the cards after the company witnessed demand for active outdoor apparel, womenswear, and workwear.
The brand has presence in New York City, Portland, Washington D.C; San Francisco, CA; Plano, TX; Detroit, MI; Austin, TX; Ballard, WA and Columbus.
London, Vancouver, Toronto, and Tokyo are other major locations outside US where Filson has its physical presence.
The brand released its limited-edition set of Smokey Bear gear last month, which includes pins, hats, tees and more.
