Customers who shop through multiple channels are driving sales growth at Dick’s Sporting Goods. Dick’s Sporting Goods saw this trend as it delivered record third-quarter sales of US $ 3.04 billion, a total that was 2.8 per cent higher than the previous year, the retailer said in a press release.
“Omnichannel athletes make up the majority of our sales, and they spend more and shop with us more frequently than single-channel athletes,” Dick’s Sporting Goods President and CEO Lauren Hobart said during the company’s quarterly earnings call.
The consumers now make up more than 65 per cent of the retailer’s sales and spend twice as much as athletes who only use one channel, according to a slide made available during the conference call.
According to the announcement, the retailer’s comparable store sales increased 1.7 per cent during the quarter due to gains in both transactions and average ticket.
According to the presentation, athletes can choose between curbside pickup, in-store shopping for one hour, regular delivery, or same-day delivery from Dick’s Sporting Goods as part of its omnichannel experience.
The company has kept up its investment in its omnichannel operating model by partnering with FedEx, Instacart, and DoorDash for delivery; using robotics from a fulfilment centre for shipping; and creating technology and training programmes for its stores to increase productivity.
