Nykd by Nykaa, the lingerie and athleisure brand under Nykaa Fashion, opened its first flagship store in New Delhi on Thursday.
Spread across 2,000 square feet, the store features immersive, engaging, and tech-led shopping experiences with products across innerwear, sleepwear, athleisure and loungewear categories.
“As an inclusive, body positive brand built on the pillars of convenience, comfort and tech, I am certain that this expansion will allow more consumers to see, touch and experience our wide range. Nykd has been well received across the consumer spectrum and this move makes it accessible to even more people. I look forward to shoppers in New Delhi enjoying second-skin comfort with our offerings”, said Preeti Gupta, Business Head, Nykd by Nykaa, Gloot & Kica.
