German-based retailer brand Adidas’ new boss aims to overhaul Reebok, the fitness brand that the company bought for US $ 3.33 billion in 2006 to boost US sales. Reshaping Reebok will cost US $ 33 million to Adidas.
Kasper Rorsted, who took over as Adidas CEO in October, said that he planned to create a global team dedicated to running a leaner Reebok to severe its pull on the Adidas’ overall results. Reebok hadn’t grown at all in the USA since last three years.
Also Read – Adidas names Kasper Rorsted as its next CEO
Adidas AG is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories. Headquartered in Herzogenaurach, Bavaria, it is the largest sportswear manufacturer in Europe and the second biggest in the world.
