The new ‘Spring-Summer 2023’ collection has been unveiled on Myntra and it will be highlighting the assortment on the homepage to make it easier for shoppers to navigate towards their preferred wardrobe choices.
Myntra has positioned the new collection as a one-stop shop showcasing 2,500 renowned brand presenting over 1.5 lakh styles across various categories including ethnic wear, work wear, footwear, sportswear, western wear, men’s casual wear, occasion wear and beauty and personal care.
A variety of collections will also be launched in the summer including the Handloom Collection by Fabindia, the New Season workwear collection by Louis Philippe and the H&M Colorburst Collections among others. Myntra has also partnered with over 60 marquee domestic brands which will launch their SS23 collections on the platform, which include brands like Mando, US Polo, Gant, Pantaloons, Forever New, Levi’s, Allen Solly, Tommy Hilfiger, W and Biba.
More than 70 D2C brands and over 100 international brands will also be showcasing their collections.
Myntra will also be collaborating with over 350 popular content creators, including leading influencers, Style Squad, and its StyleCast army. These creators will implement reels, stories and statics to amplify the visibility of the spring-summer collection.
