The leading fashion e-commerce platform Myntra announced the arrival of its Big Fashion Festival (BFF), marking the commencement of the shopping season with over hundred new fashion, beauty and lifestyle launches ahead of the mega event.
The company said that it will be an opportunity for over 6,000 brands from across the globe to offer shoppers a whopping 1.5 million styles, a 50 per cent increase from the previous festive edition.
This edition of BFF will witness popular brands like Biba, Levis, H&M, Roadster, Nike, Nautica, Mango, Fossil, Maybelline, adidas, Anouk, House of Pataudi and Boat showcase their latest offering and festive collections to customers from across the country.
The recently launched heritage saree brand Nalli will also be available for the first time on any e-commerce platform.
Some of the other popular ethnicwear brands that will launch their new collections during the BFF include Manyavar and Aurelia, informed Myntra.
It is to be noted that the previous edition of Myntra’s BFF recorded over 5.5 million unique shoppers on the platform for the festive event.
According to the company, this year’s edition is set to see the biggest of international and domestic brands connecting with millions of consumers to meet their festive fashion needs.
