Committed towards working on bricks-and-mortar strategy, Chinese fast fashion e-tailer Shein is set to unveil pop-up store in London’s West End.
The pop-up experience begins 16 September through 18 September.
The e-tailer said that the pop-up will house a curated collection of seasonal lines that include partywear and wardrobe staples.
More on the same, Shein said “Shein pride themselves in making the latest fashion and beauty trends accessible to everyone, and with this curated edit of the latest trends hope to empower shoppers to make the street their catwalk this September.”
Shein has opened a handful of pop-ups over the course of the last one year, including one launched in partnership with payment solution provider Klarna, also located in London’s centre.
This newest pop-up comes just in time for London Fashion Week, which takes place from 15 to 20 September.
Shein, founded in 2008, is known for selling womenswear, menswear and fashion accessories, besides beauty products, in as many as over 200 countries. It is, reportedly, the largest online-only fashion company in the world today.
