French Connection and its affiliate FCUK’s master distribution rights in India have been purchased by fashion e-commerce portal Myntra Jabong Private Limited. Through authorised distributors and third-party franchise partners, Myntra will help with the brand’s re-launch in India as well as wholesale distribution.
By establishing a contract with French Connection, Myntra has further increased the scope of its worldwide licenced brand portfolio, the company revealed in a press release. Following the agreement, the brands debuted on Myntra’s e-commerce platform and app with a special “Online Brand Store.”
“We are delighted to have engaged Myntra as our India licensee for French Connection and FCUK,” said French Connection Group’s chairman and director Apinder Ghura in a press release. “I have every confidence in the Myntra team to enable a successful launch and promote the ongoing presence of the brands in India.”
T-shirts, shirts, and jeans for men, as well as T-shirts, tops, jeans, and dresses for women, are among the product categories that both businesses will provide. French Connection hopes to gain access to the enormous client base and distribution network of Flipkart’s fashion division by having Myntra distribute its goods on a wholesale basis.
“We are excited to announce our licensing partnership with the global fashion powerhouse, French Connection and FCUK,” said Myntra’s House of Brands senior vice president Nihal Rajan. “Through this collaboration, Myntra will enable French Connection and FCUK to tap into the burgeoning Indian fashion consumer base and reach millions across the country including Myntra’s thriving Gen Z and millennial cohort.”
