Fashion and lifestyle retailer Miniso has reopened three of its stores in Noida, Coimbatore, and New Delhi with a new pink theme to engage shoppers. The business has also expanded its Intellectual Property (IP) collection zones, featuring dedicated segments for Sanrio, Disney, and Barbie.
Miniso India announced on Facebook that its stores in Noida’s DLF Mall of India, New Delhi’s Ambience Mall, and Coimbatore’s Lakshmi Mills have been transformed into ‘Miniso Pink’ outlets. These stores, which focus on retailing accessories and beauty products, emphasise Miniso’s licensed collections due to their high sales rates.
“In addition to a fresh pink-themed design, the store upgrade also emphasises the introduction of three IP zones, marking a pioneering initiative in India that focuses on incorporating multiple IP zones,” said Bella Tu, General Manager and Vice President of Miniso’s Overseas Directly Operated Markets. Miniso relaunched its DLF Mall of India store in Noida with a performance by singer Kanika Kapoor. The store, measuring 140 square meters, houses 3,000 different products.
