Knya, an India-based medical lifestyle brand, has announced its entry into the United Arab Emirates, marking its first expansion beyond the domestic market.
The launch represents a strategic milestone as the company seeks to evolve from a national player into an emerging international brand. In the UAE, Knya will offer a portfolio of medical apparel and accessories, including premium scrubs, lab coats, aprons, jackets, medical hijabs and related products. These will be made available through a mix of distribution partnerships and direct-to-consumer channels, drawing on the retail and digital capabilities the company has built in India.
The inclusion of medical hijabs underscores the brand’s emphasis on functional design and inclusivity, particularly in addressing the needs of the Middle East’s healthcare workforce. Knya’s products are developed using proprietary fabric technologies designed to deliver comfort, durability and climate-responsive performance during long clinical shifts.
Co-founder Abhijeet Kaji said the UAE entry marked the company’s first step outside India and reflected the shared challenges faced by healthcare professionals globally, particularly long working hours and climate-related discomfort. He added that the company aimed to bring its customer-first approach to the UAE while establishing a scalable retail foundation in the region.
Co-founder Vanshika Kaji said the brand’s core strength lay in its proprietary fabric technologies developed for demanding Indian conditions. She noted that expansion into the UAE would drive further investment in research and development, with a focus on enhancing moisture management, stretch engineering and durability to meet global performance benchmarks.
The UAE has been identified as a priority market due to its advanced healthcare system, large expatriate medical workforce and preference for high-quality professional apparel. Following rapid domestic expansion, including the opening of more than 15 retail stores in India over the past year, the company said it would evaluate opportunities for physical retail expansion in the UAE based on market response.
