British fashion and homeware retailer Matalan’s expansion into third-party brands has taken a significant leap forward, with the retailer adding over 29 brands across core categories this summer.
As the value fashion and homewares omnichannel retailer continues to strengthen its online presence, newcomers to its roster include fashion brands such as AX Paris, French Connection, Linzi, Urban Bliss, and Gini London, among others.
Matalan’s menswear offerings will also be bolstered by the additions of Tokyo Laundry, Crosshatch, Duck & Cover, and more.
To expand choices within the footwear range, Totes has joined the lineup, while Hauck and Ickle Bubba have been added to its nursery selection.
This announcement follows the launch of 17 third-party brands in the spring, in addition to the 10 announced in December.
Ali Jones, Chief Customer & Omnichannel Officer at Matalan, said, “This is our third drop of new online brands since Christmas, which is a testament to how well they have been received by Matalan shoppers who we know are on the hunt for more choice and newness when they visit us. With such a wide range of relevant and fashionable brands available alongside our core Matalan collections, we are a ‘one-stop-shop’ for customers, which is key to our strategy of building a modern, stronger Matalan.”
