maternal health, and menopause.
MAS Holdings has relaunched its B2B brand femography which was formerly known as FemTech @ MAS and was established in 2014.
Impacting the lives of over 9 million women by providing clothing solutions for their journey from menarche to menopause, femography continues to grow and impact feminine lives globally.
Elevating feminine wear that boldly addresses topics generally considered unconventional, femography hopes to strengthen its efforts by providing innovative, quality and comfortable clothing that meets the intimate needs of all feminine beings during different stages of their biological journey.
According to MAS, the word ‘Fem’ speaks to the world of the inclusive ‘feminine’, and ‘graphy’ speaks about the desire for knowledge to understand the feminine world. So femography will continue to lead by transforming apparel technology to empower feminine beings worldwide.
The announcement was made at MAS’ launch event held on the 19th of October and was graced by keynote speaker Jessica Platt, anthropologist, women’s health champion, storyteller and founder of the Cambridge Collective for Women’s Health.
Addressing the audience in her speech, Maria del Pilar, CEO of femography, stated, “I am honoured to announce the relaunch of one of our most impactful brands. FemTech @ MAS, now known as femography, set out with a purpose in 2014, where we boldly took on the challenge of addressing the unmet/unseen needs across the feminine journey. Enabling a New York-based start-up to upscale its portfolio with reusable period underwear and launching MAS’ B2C brand, ‘Become,’ that leveraged industry-first apparel technology to help ease hot flushes and night sweats among those going through menopause, have been two significant initiatives spearheaded by this amazing team.”
