British department store Marks & Spencer has announced that several menswear brands will join its ‘Brands at M&S’ to expand its menswear offering ahead of Christmas.
Ted Baker, Superdry, Lyle & Scott, and Musto will be adding men’s clothing to the retailer’s e-commerce platform. This includes casualwear, outerwear and accessories. Marks & Spencer’s total number of menswear partners have reached 17 with over 250 menswear products being launched on its site.
M&S will sell Ben Sherman, Farah and Jack and Jones through its ‘Brands at M&S’ strategy, which extends to 50 third-party retailers.
The retailer reported that in the last 12 months, seven percent of core menswear customers had shopped ‘Brands at M&S’. Looking at the data and reporting that a substantial number of men are interested in brands sold at M&S, the retailer believes this is a clear growth opportunity.
It noted that three out of five ‘Brands at M&S’ customers were also shopping its core menswear category, leading M&S to continue to complement the category in order to strengthen and grow its market share.
“Brands at M&S have continued to grow at pace and the response has been incredible,” said Richard Price, Managing Director of Clothing & Home, in a press release.
Reportedly, Marks & Spencer has seen a strong sales growth of 14 per cent in clothing and home in the first half of the year with sales doubling to 70 million pounds.
