Mango has named Marlies Hersbach as its new executive director of e-commerce and expanded its online operations to 12 new territories, most of which are in Africa.
Hersbach, who has extensive industry experience, will be in charge of creating, overseeing, and carrying out the corporation’s online business plan, according to a statement from Mango. She will be answering to Elena Carasso, director of online and customer relations and steering committee member.
Twelve African nations, including Angola, Belize, Brunei, Equatorial Guinea, Gabon, Gambia, Honduras, Laos, Mongolia, New Zealand, Papua New Guinea, and Togo, were the first to host the company’s internet operations. Mango is already present in more than 120 markets across the globe.
Commenting on the expansion of its online business to new markets, Elena Carasso said, “Mango’s entry into 12 new countries reinforces its international presence and brings our value proposition and passion for fashion to new markets.”
Hersbach oversaw the shop strategy for the French market while working as Mango’s international retail director for France, the company continued. Hersbach worked in e-commerce for a number of fashion sector companies, such as Kiabi and Pimkie, before joining Mango in 2022.
Mango added that Yann Bayon, who is now the Paris region’s regional retail manager, will take on the role of international retail director for France.
Mango’s online business experienced rapid development in the 2023 fiscal year, surpassing € 1 billion in revenue for the first time and accounting for 33 percent of the group’s overall revenue.
The company’s 2024–2026 Strategic Plan, which seeks to reach revenues of more than € 4 billion by 2026, includes the appointment of Marlies Hersbach.
