Mafatlal Industries Limited, the flagship company of the Arvind Mafatlal Group, has entered the e-commerce segment with the launch of Mafatlal MedFits, a dedicated digital platform for medical apparel.
The initiative marks the company’s first direct-to-consumer (D2C) venture and forms part of its broader digital expansion strategy. The platform is aimed at strengthening the presence of Mafatlal Healthcare in the medical textiles segment and offers a range of products including scrubs, lab coats, under-scrubs, medical caps and other essentials designed for healthcare professionals.
With the launch, the company intends to widen its reach across India and improve direct access to its products. Mafatlal MedFits has been positioned as an online destination for medical apparel, emphasising comfort, functionality and durability, supported by the company’s established textile manufacturing capabilities.
Raghunath Mannil Balakrishnan, Chief Executive Officer of Mafatlal Industries Limited, stated that the launch of Mafatlal MedFits represented a significant step in expanding the company’s healthcare and technical textiles portfolio. He said the move reflected continued investment in manufacturing capacity, quality systems and process excellence. He added that through the digital platform, the company was extending its manufacturing strengths directly to healthcare professionals across India by offering medical scrubs and related essentials in internationally benchmarked styles and designs, engineered for comfort, functionality and durability. He further noted that the initiative reinforced the company’s focus on operational efficiency, customer proximity and sustainable growth within a high-potential segment.
The company stated that the platform aligns with its strategy of leveraging digital channels to engage directly with end users while scaling its healthcare portfolio. It also underlines plans to integrate core manufacturing capabilities with technology-led distribution models as part of its long-term growth roadmap.
