Fashion and lifestyle brand MadBow Ventures intends to go offline and establish new business-to-business partnerships in the womenswear industry.
“Technology is here to stay and progress; brands have to integrate useful tactics to sustain in the market. Our business model revolves around technology; everything from marketing to delivery requires technical adaptations. I am happy to say that our technological foundation is strong and we welcome changes as the situation demands,” says MadBow’s founder Naveen Mahlawat.
MadBow began with two labels and has since expanded to six. The business also counts two offline stores and plans to open more in the near future. The brand focuses on fast fashion and value retail to appeal to mass-market shoppers across the country.
He further explained, “One cannot sustain a brand if one has the same products and inventory. The USP that makes us successful is being up to date with fashion (i.e. fast fashion) and offering pocket-friendly products to the masses.”
