Following a revision of its owned brand strategy that will last until 2025, Macy’s has introduced its first brand-new private label. Starting on 17th August at Macy’s stores and online, the women’s clothing line ‘On 34th’ will be offered.
250 distinct styles and more than 750 SKUs make up the collection, which is made to be combined and matched with ease. According to a corporate press release, prices range from US $ 18.50 to US $ 300 and sizes range from XXS to 4X and 0 to 26W. The spring 2024 line-up from On 34th will include shoes.
According to the firm, On 34th, an homage to the retailer’s flagship in New York City’s Herald Square, is the first of four new brands to be unveiled as part of the drive to add, renew, and replace its private labels.
“On 34th was created with inspirational and modern design, informed by the voice of the customer, and built for real life,” said Erusha-Hilleque, the department store’s senior vice president of private brands.
