Louis Vuitton, in support of the Chinese government’s tax-reduction attempts, recently announced the lowering of prices of its retails in China. Adding-on to the customer’s excitement, the brand has now taken a step further in progress of its e-tailing services.
Marking the 1st anniversary of Louis Vuitton China’s ecommerce platform, the French luxury anchor brand will extend its service to all major cities throughout the mainland. Initially it was catering to prime cities such as Beijing, Shanghai, Chongqing, and Guangzhou.
After creating a dependable platform in China, the brand has unveiled its larger network, promising all consumers an excellent offline experience. Now, the Chinese customers will be able to avail the brand’s finest delivery service and the expedient seven-days return policy
Louis Vuitton’s unexpected price-drop and broadened online services have left the Chinese fans thrilled. Most of the luxury online platforms are able to offer a limited spectrum of products. But, on Louis Vuitton.cn, consumers can enjoy the brand’s almost complete range of products.
Customers may now pre-order to get their hands on the latest fragrance, Le Jour Se Leve and the brand’s statement twist bags in three new designs. Furthermore, to commemorate its e-tail anniversary, Louis Vuitton merchandise will feature various selection of products, comprising of the soft pink handbag from the New-Wave range. Only, the Capucines collection, a minimalist collection introduced initially in the Fall/Winter 2013 show, is the unavailable product group.
Fast and on-time delivery is another aspect that augments the experience of Louis Vuitton Chinese customers. SF express, the domestic Chinese delivery start-up promises delivery times of up to a couple of days depending on location. These service providers work for e-commerce platforms of Louis Vuitton, Gucci, Prada, and Chanel.
According to a recent report by Bain, this year, the sales of luxury goods will grow between 20 to 22 per cent. It is at least twice the growth-rate when compared to any other city. As the Chinese government continues to put into effect various policies to enhance domestic consumption, escalating online features in China is possibly one of the most advantageous methods adopted by luxury brands to get to the fore.
