Menswear brand Louis Philippe has launched its first exclusive store in Bahrain, marking a key milestone in its international expansion strategy and reinforcing its footprint across the Gulf Cooperation Council (GCC).
The 1,586 sq.ft. store was inaugurated by Vinod K. Jacob, Ambassador of India to the Kingdom of Bahrain, alongside Jacob John, President of Aditya Birla Lifestyle Brands Limited, and franchisee partners Prakash Pattabhiraman, Managing Director of Kalyan Silks, and Mahesh Pattabhiraman, Executive Director of Kalyan Silks.
Commenting on the launch, Jacob John said that Bahrain represented an important step in Louis Philippe’s global growth journey, citing the market’s strong affinity for premium fashion as a natural fit for the brand. He added that the opening underscored the company’s commitment to delivering world-class menswear defined by modern design and superior craftsmanship, while also highlighting plans to open five additional stores across the Middle East over the next year.
Prakash Pattabhiraman said that the long-standing association with Aditya Birla Lifestyle Brands Limited had been instrumental in introducing some of India’s most respected fashion labels to the Middle East. He noted that Louis Philippe occupies a distinctive position within the premium menswear segment and expressed confidence that the brand’s debut in Bahrain would resonate strongly with today’s style-conscious consumers.
The Bahrain store offers the brand’s complete lifestyle portfolio, spanning workwear, ceremonial attire and off-duty essentials. Key categories include day-to-evening looks, casualwear, linen shirts, polos, separates and evening layers.
Louis Philippe said new collections would be introduced regularly to ensure the assortment remains aligned with international fashion sensibilities and seasonal trends, providing customers with a refreshed and globally relevant wardrobe throughout the year.
